Self-regulation of Gendered Behavior in Everyday Life

The present research tested whether gender selfconcepts influence behavior through self-regulatory processes, with emotions and self-esteem signaling that people’s responses meet or fail to meet their gender standards. In the first study, cross-sectional survey data from 3,174 young adults living in the United States revealed that esteem increased with behavioral conformity to gender standards for personality. In the second study, an experience-sampling diary design provided a dynamic view of regulation to gender standards for personality and romance. One hundred seventyseven American undergraduates reported their emotions and esteem immediately following everyday social interactions. As anticipated, students became more positive when they acted in ways that confirmed rather than disconfirmed personal gender standards.